The Pragmatist Futurist
Welcome to The Pragmatist Futurist
Personal reflections on strategic leadership, disruptive technologies, and building the future of business — from boardroom to builder’s bench.
About Me
I’m Rolf Koski — a strategic advisor, builder, and leadership guide. At Elexive, I work with founders, boards, and leadership teams to reshape companies into modern, adaptive organizations. My focus lies at the intersection of business model evolution, executive enablement, and smart tech leverage.
As Co-founder and Executive Chair of Elexive, I focus on creating next-generation, “as a service” leadership models that drive impact at scale. In my daily work, I also support key enterprise clients on their cloud transformation journeys.
I am honored to hold the AWS Hero and AWS Ambassador titles, and I lead communities like AWS User Group Finland and other Nordic tech networks.
What I Write About
🚀 Leadership by Design
Engineering high-impact leadership for environments where complexity and ambiguity are the norm.
📈 Model Shifts & Strategic Leverage
Exploring how businesses evolve — and how leaders can deliberately design strategic shifts that scale.
🤖 Tech with Teeth
No fluff. Just pragmatic takes on generative AI, cloud-native ecosystems, and tech as leverage.
Elexive in Practice
🔍 Bridging Thought and Practice
This blog reflects my hands-on work at Elexive — where we rethink how leadership and strategy are practiced in a fast-shifting world. From culture shifts in legacy businesses to network-effect thinking and model reinvention, I share what we test and learn in the field.
Outside of Work
I’m passionate about audio engineering, tackling large-scale summer house projects, and maintaining my Triumph Bonneville motorcycle.
Connect with Me
- LinkedIn — for real-time insights and professional discussions
- Elexive — redefining strategy and leadership consulting
- AWS User Group Finland — join the Nordic community
Disclaimer: The views expressed here are my own and do not represent those of my employer.