The Pragmatist Futurist

Pragmatist Futurist

Welcome to The Pragmatist Futurist

Personal reflections on strategic leadership, disruptive technologies, and building the future of business — from boardroom to builder’s bench.

About Me

I have spent 19 years building with AI and over two decades leading technology and strategy. These days I focus on helping organizations use AI and cloud to lead transformation, not just talk about it.

As Co-founder and CTO of Elexive, I build tools that make great leadership accessible to everyone. I also serve as Executive Chair and work as an independent Executive Advisor for companies navigating digital transformation.

My work spans Public Cloud, Generative AI, Sustainability, and Compliance across industries from retail and finance to gaming. I am honored to hold the AWS Hero and AWS Ambassador titles, and I speak regularly on AI strategy, cloud architecture, and technology leadership.

I lead communities including AWS User Group Finland and other Nordic tech networks.

AWS Heroes | AWS News Blog

What I Write About

Leadership by Design

Engineering high-impact leadership for environments where complexity and ambiguity are the norm.

Model Shifts & Strategic Leverage

Exploring how businesses evolve — and how leaders can deliberately design strategic shifts that scale.

Tech with Teeth

No fluff. Just pragmatic takes on generative AI, cloud-native ecosystems, and tech as leverage.

Elexive in Practice

Bridging Thought and Practice

This blog reflects my hands-on work at Elexive — where we rethink how leadership and strategy are practiced in a fast-shifting world. From culture shifts in legacy businesses to network-effect thinking and model reinvention, I share what we test and learn in the field.

Outside of Work

I’m passionate about audio engineering, tackling large-scale summer house projects, and maintaining my Triumph Bonneville motorcycle.

Rolf's Hobbies

Connect with Me

Disclaimer: The views expressed here are my own and do not represent those of my employer.