2026
Sovereignty Is an Option, Not a Default
Most of the sovereignty conversations I have with customers begin as one question and turn out to be three. Separating them matters, because the right …
Diversity of Thinking in a Box: Building an AI Advisory Board
This week I created a tool for us to use internally - a bit tongue-in-cheek. I created an external AI advisory board with personalities of well-known …
Building an AI-Native Company: Why Simplicity Beats Complexity
Building an AI-native startup gives possibilities to think different. Instead of acquiring a complex set of SaaS tools, building a shared AI memory …
2025
Why Elexive Skipped Slush This Year
Slush Day 2 wrapped up and the energy in Helsinki was electric as always. But Henri and I were not there. As founders of a young startup, you would …
Elexive Year One: Rule 1 Start, Rule 2 Stay Alive
We made through first year with Henri Peltomäki. A year ago we signed the founding papers of Elexive with the promise that in one year we will assess …
The Next Frontier: When AI Becomes the Advertising Medium
A lot of marketing content is now being created with AI tools by marketers. That’s table stakes at this point - if you’re not using AI to …
AI in Helsinki: Big Tech, Bold Ideas, and a Reminder of Our Nordic Edge
Earlier this month, we joined the buzz at the Microsoft AI Tour in Helsinki together with my colleague and co-founder Henri Peltomäki. Finlandia Hall …